Mara Mara

Project Brand Identity
Instructor Ken Deegan, Brankica Harvey

A rebrand for a small kimbap food joint in New Jersey. They used to serve only kimbap (Korean seaweed rolls), but now they also focus on food on-the-go, such as acai bowls, salads, and sandwiches. The system is based on a sans serif/ serif juxtaposition, which represents the dissonance that works together.